Ayushi Gupta | Product Designer & Design Leader

I design products people love to use and businesses love to measure.

A human-centered, data-driven design leader with 11+ years in SaaS, most recently Head of Design at Joveo and Powerplay, and Senior Product Designer at MindTickle. I've built and led teams of 12+, taken ambiguous problems end-to-end, and mentored 100+ designers along the way. Based in Bangalore.

Right now: independent UX consultant advising early-stage startups, mentoring designers on ADPList, and deep-diving into AI tools and workflows to bring generative design into product strategy.

Design you can measure.

+38%

NPS improvement from Unified Analytics at Joveo

$500k

First-year ARR from the CMS product I directed

87%

Daily active users on Mission Revamp, up from 36%

2 → 12

Designers hired, grown, and led at Joveo

+22%

User retention lift from better analytics UX

10d → 1d

Time-to-value after AI-assisted redesign at MindTickle

−25%

Service costs after the publisher platform revamp

100+

Designers mentored across ADPList and beyond

Selected case studies

The work, from problem to proof.

Every project follows the same rhythm: discover, define, ideate, design, test, with success metrics agreed before the first wireframe. Some projects are under NDA, so visuals are shared selectively; the outcomes are not. Each card opens a full case study.

Unified Analytics

Joveo · Design Lead

Top-tier reporting and predictive analytics for every stakeholder in the hiring lifecycle. The sole customer-facing surface of Joveo's MoJo platform, and its most important trust signal.

+22% user retention +38% NPS 4 hrs/day of manual reporting eliminated

Read the full case study →

Pubmato Revamp

Joveo · Design Lead

One platform to create, view, and track the performance of all publishers. The old system needed backend configuration and engineering effort for every change, with no visibility into what was actually set up.

Setup time 3 days → 10 min Management cost −25% UX issues 10 to 15/mo → 3 in 9 months

Read the full case study →

Asset Library

MindTickle · Design Lead

A brand-new revenue vertical, built from scratch: a home for creating, organizing, and distributing sales content so reps always have relevant, up-to-date material.

+22.3% engagement 20% of overall revenue Churn −12%

Read the full case study →

Mission Revamp

MindTickle · Senior Product Designer

An AI-assisted rethink of role-play certification. Smart Insights helped sales reps practice privately and submit their best work, while reviewers instantly saw who needed attention.

Time-to-value 10 days → 1 day DAU 36% → 87%, a record high Pattern adopted platform-wide

Read the full case study →

Design Management & Operations

Joveo · Head of Design

Leadership treated as a design problem: UX roadmaps and OKRs aligned to business planning, standardized processes, a competency framework, structured hiring, and cross-functional design ops.

Task completion 60% → 90% Team scaled 2 → 12 designers 5 hires in 2 months

Read the full case study →

Eleven years, six chapters.

Jul 2024 to Present

Independent UX Consultant & Mentor

A deliberate sabbatical chapter, balancing early parenting with staying sharp.

Strategic advisory: early-stage UX consultation for startups, with design critiques to sharpen product-market fit.
Community leadership: actively mentoring designers via ADPList, offering career guidance and fostering design culture.
AI upskilling: focused learning in AI tools and workflows to bring generative design into future product strategy.

Mar 2022 to Jun 2024

Design Head · Joveo

AI-powered recruitment marketing platform.

Self-service transformation: drove the shift from managed-service tools, lifting engagement by 33%.
Onboarding efficiency: publisher onboarding cut from 4 days to 5 minutes; service costs down 25%.
Analytics: led Unified Analytics to +22% retention, +38% NPS, and 4 hrs/day of manual reporting saved.
Revenue growth: directed EngageCRM and CMS design; CMS hit $500K ARR in year one, engaging 10M+ candidates.
Design ops: scaled the team from 2 to 12 and built roadmap processes that raised task completion from 60% to 90%.

Apr 2021 to Jan 2022

Design Head · Powerplay

Construction management platform.

Boosted mobile user retention by 24% and new user acquisition by 14% through rapid, iterative design experiments.
Crafted a mobile UX strategy around high-frequency tasks for ICP users, lifting engagement and satisfaction.

Dec 2017 to Mar 2021

Senior Product Designer · MindTickle

Sales enablement platform.

Design systems: built MindTickle's first scalable design system, improving consistency across 20+ projects.
AI integration: revamped the Mission module with AI, cutting time-to-value from 10 days to 1 day with record engagement.
Revenue impact: created the Asset Library, driving higher engagement, lower churn, and a significant share of revenue.

Aug 2016 to Nov 2017

Lead UX Designer · Link

Advocated for design in a fast-scaling retail-automation startup, setting up foundational processes and navigating early product-market fit alongside product and engineering.

Jan 2015 to Jul 2016

Product Designer · Fortune Cookie UX (acquired by EY)

Applied rigorous design processes and heuristics across industries, delivering POCs for clients like Snapdeal, BlackBuck, CarDekho, and Bonavita. Early work lives on Behance.

What I bring to a team.

Product discovery & research

Product discovery, user research, journey mapping, heuristic evaluation, experimentation & A/B testing, UX metrics, usability testing.

Design craft

Information architecture, interaction design, task flows, wireframing, prototyping, user interface design, accessibility (WCAG), design systems.

Systems thinking

Connecting user needs, business goals, and technical constraints into coherent product decisions, end-to-end through ambiguous problem spaces.

Design leadership

Team building & scaling, hiring & performance management, mentorship & coaching, design quality & consistency, DesignOps.

Strategy & delivery

Product strategy alignment, roadmap planning, OKRs & goal setting, stakeholder management, cross-functional collaboration, agile & lean delivery.

Domains

B2B SaaS, analytics & dashboards, AI-powered products, recruitment marketing, sales enablement, construction tech, CRM & CMS platforms.

Tools I work with: Figma, Notion, Jira, Confluence, Mixpanel, Amplitude, FullStory, UserTesting, Maze, Loom, UXPin, plus AI-first tools like Cursor, Bolt, and Lovable.

Kind words from mentees.

I've mentored 100+ designers on ADPList, on everything from portfolios and interviews to design leadership. Here's what some of them say.

"Ayushi has an incredible eye for design and user experience. She took time to understand my work and gave me actionable feedback that transformed my portfolio. Highly recommend!"

Sarah M.Product Designer

"Working with Ayushi was a game-changer for my career. Her guidance on design systems and team leadership helped me step into a senior role. She's thoughtful, generous with her time, and truly invested in your growth."

Raj P.Senior Designer

"Ayushi breaks down complex design challenges with such clarity. She helped me understand not just the 'how' but the 'why' behind every decision. Her mentorship is invaluable."

Maya T.UX Designer

"I came to Ayushi stuck and unsure about transitioning to product design. Her strategic thinking and honest feedback gave me the clarity and confidence I needed. She's an amazing mentor."

Priya K.Design Strategist

I design products people love to use and businesses love to measure.

Design you can measure.

The work, from problem to proof.

Unified Analytics

Pubmato Revamp

Asset Library

Mission Revamp

Design Management & Operations

Eleven years, six chapters.

What I bring to a team.

Product discovery & research

Design craft

Systems thinking

Design leadership

Strategy & delivery

Domains

Where it started.

B.Tech, Computer Science Engineering

UX Certification

Kind words from mentees.

Let's make something people love.